You didn’t build it for the applause.
But the story deserves to exist.
At Lucas Media Company, we help self-made founders, entrepreneurs, CEO’s and senior military officers turn a lifetime of hard-won experience into a published book — through conversation, not writing. You talk. We build the book. Your voice. Your story. Your name on the cover. Full rights, yours.
You’ve outworked everyone in the room for twenty years. Led people through things most will never face. Built something from nothing. And there’s no record of it — not because the story isn’t worth telling, but because nobody ever told you that you don’t have to write it yourself.”
You don’t sit down and write 80,000 words. You sit down and talk. We ask the questions a good investigator asks. What happened. Why it mattered. What you’d want someone to understand who wasn’t there. The answers become chapters. The chapters become the book.
Brad Strand served with the 101st Airborne and carried his story for decades. He never thought he’d write a book. He didn’t have to. It’s called Derailed and it’s on Amazon. (See example below)
If you’ve built something or survived something worth remembering — let’s have a thirty-minute conversation. No pitch. No pressure. Just an honest look at whether there’s a book worth building.”
Lucas Media Company
Four levels of engagement. One standard of quality.
The Self-Publishing Manual
A practical, honest guide to writing and publishing your own book. No shortcuts invented. No hype. Just the process, clearly explained by people who have done it.
Investment: $24.99 paperback / $9.99 ebook Available SOON on Amazon
For the author who wants to do it themselves—the right way.
Assisted Self-Publishing
You write it. We guide every step.
A structured engagement for authors who want full control of their manuscript and full confidence in the publishing process. We provide the framework, the milestones, and the professional production that separates a self-published book from a self-evident one.
What’s included:
- Structured intake and milestone-based project plan
- Reviews at outline, draft, and pre-publication stages
- Professional formatting for print and ebook
- Cover design coordination
- KDP and Amazon publication setup
- Up to two revision rounds per milestone
Investment: $6,500 Timeline: Typically 90–120 days Terms: 50% on engagement, 25% at formatted manuscript, 25% at publication
Full Service Publishing
You bring the material. We handle everything else.
For professionals whose time is too valuable to manage the details. You provide the source material—notes, transcripts, partial drafts, recorded conversations, or a working outline—and we produce a finished, published book. Manuscript development through final title, managed under one roof.
What’s included:
- Manuscript development from your source material
- Structural editing and chapter architecture
- Full copyediting and proofreading
- Custom cover design
- Professional formatting for print and ebook
- Publication management
- Three revision rounds at each major milestone
- Full rights and royalties retained by the author
Investment: $24,500 Timeline: Typically 5–8 months Terms: 40% on engagement, 30% at first complete draft, 20% at final manuscript, 10% at publication
A complimentary 30-minute conversation is the right place to start.
Executive Publishing
For executives and senior professionals requiring complete discretion and fully managed manuscript development.
The process is private. The result is a published title that reflects the weight of the work behind it. Engagements at this level are handled personally and confidentially, scoped to the requirements of the individual project.
Investment: Starting at $45,000 Timeline: By negotiation, typically 6–12 months Inquiries by email only:admin@lucasmediacompany.com
A confidentiality agreement precedes any project discussion. A paid discovery consultation ($500, creditable toward engagement) precedes any proposal.
Getting Started
For all publishing inquiries: admin@lucasmediacompany.com
Tell us where you are in the process and what you’re trying to accomplish. We’ll respond with the level of engagement that fits—or tell you honestly if we’re not the right match.
Recent Client Projects:
He enlisted in the 101st Airborne and trained for a war he never reached. It ended just before he deployed. The friends who went ahead of him didn’t all come home. He carried that for many years. The book is now called Derailed.
I’ve written across two nonfiction series and two fiction series of my own. I publish constantly. So when someone who has lived a real life tells me they want to write a book, I can usually tell within one conversation what they’re actually after. Brad Strand wasn’t trying to become an author. He was trying to make sure a story that mattered didn’t disappear with him.
That’s not a vanity project. That’s legacy work. And it’s the most underserved category in publishing, because the people who need it most are the least likely to sit down and write 80,000 words.
Here’s the part nobody tells them. They don’t have to.
The story is already complete. It lives in their head, in their decisions, in a lifetime of things they never had to explain because they simply lived them. What’s missing is not the material. What’s missing is the structure to pull it out, the architecture to organize it, and the craft to put it on the page in a way that reads like them.
That’s the work I do. The client brings the life. I bring the structure. We sit down — sometimes in person, sometimes over recorded conversations — and I pull the book out through the same questions a good investigator asks. What actually happened. Why did it matter. What would you want someone to understand who wasn’t there. The answers become chapters. The chapters become the book they were never going to write alone.
For the author who wants full control, we build it together, step by step. For the one whose time is too valuable to manage the details, they bring the raw material and I deliver a finished, published book with their name on it and full rights retained. The standard is the same either way: it has to sound like them, read like them, and carry the weight of what they built.
Here’s what Brad said about the work:
“I carried this story for many years and never knew how to tell it. Kevin pulled it out of me, shaped it, and turned it into a book I’m proud to put my name on. We’ve already started the next one.”
The reason most stories like Brad’s never get written is not that they aren’t worth telling. It’s that the person who lived it assumes writing it is their job. It isn’t. Their job was to live it.
Getting it onto the page is mine.
If you’ve built something or lived something worth remembering, and you’ve been telling yourself someday you’ll write the book — someday has a structure problem, not a story problem.
That part is solvable. ~ KS
AMAZON LINK: https://a.co/d/07G0pyOJ
LUCAS MEDIA COMPANY 